AD AGE'S YOUNG CREATIVE COVER COMPETITION
Advertising Age is inviting young creatives from everywhere in the world to design a cover for Ad Age's 2016 Cannes Issue. Below is our interpretation of "The Creative Process."
Writer: Melanie Matlock
Agency: J. Walter Thompson
There's no Recipe for Creativity
There is no recipe for creativity in our modern world. It's up to us to master the ingredients through trial and error.
Behind The Scenes
Baking cakes poorly is much harder than you would think. We made 13 different cake fails for this shoot and took a paintbrush to some flour to create the title.