COCA-COLA PRESENTS: ONE LAST SUMMER

This year for Coca-Cola's Share A Coke campaign we decided to take the approach of Share a Coke, Share your story. Targeting to a teen demographic we created a docu-series following a group of best friends sharing their last summer before going off to college.

Copywriter: Madeline Adams

Jr. Art Director: Lauren Sanders

Client: Coca-Cola

Agency: Havas

Episode Teasers

Each week we premiered a short teaser video driving interest to the next episode of the series.

All it takes is one summer for everything to change. Tune in to new episodes of One Last Summer every Monday to see how the story unfolds. Link in profile. #ShareaCoke
Will Madison and V stay with their highschool sweethearts or make a clean break before college? Tune in to One Last Summer every Monday to see how the story unfolds. [link] #ShareaCoke
Will this be the summer RJ and Carson become more than friends? Grab a Coke and tune in to One Last Summer every week to watch one group of friends make the most of their last few summer months together. [link] #ShareaCoke
V has always been an overachiever, but with college just around the corner, she’s feeling the pressure like never before. Grab a Coke and tune in to One Last Summer every week to watch one group of friends make the most of their last few months together. #ShareaCoke
As college draws closer, Madison and Alan have the talk they’ve been avoiding all summer. Will they split up or stay the course? #ShareaCoke and tune in to the final episode of One Last Summer to see how their story unfolds.

Episode 1: Madison

Coca-Cola presents One Last Summer Published 7/03/2018 As one group of friends make the most of their last summer together, Madison decides whether to stick with her high school sweetheart or leave her past behind. #ShareaCoke and tune in to One Last Summer to see how their story unfolds.

Episode 1 Influencer Promotion

 
Big thanks to Coca-Cola for partnering with me on this video. Check out the first episode here https://bit.ly/2KNLwTi and make sure to watch the second episode next week! SUBSCRIBE.
 

Episode 2: RJ

Coca-Cola presents One Last Summer Published 7/09/2018 As one group of friends makes the most of their last summer together, RJ reveals that his high school experience wasn't always so easy. #ShareaCoke and tune in to One Last Summer to see how their story unfolds.

Episode 2 Influencer Promotion

 

Big thanks to Coca-Cola for partnering with me on this video. Check out the second episode here https://bit.ly/2uaEoab and make sure to watch the third episode next week!

 

Episode 3: V

Coca-Cola presents One Last Summer Published 7/17/2018 As one group of friends makes the most of their last summer together, V starts to feel the pressure of college. #ShareaCoke and tune in to One Last Summer to see how their story unfolds.

Episode 3 Influencer Promotion

 

Big thanks to Coca-Cola for partnering with me on this video. Check out the third episode here https://bit.ly/2myeYPE and make sure to watch the final episode next week!

 

Episode 4: Alan

Coca-Cola presents One Last Summer Published 7/23/2018 In the final episode of One Last Summer, Madison and Alan's relationship hits a crossroad. Will they split up or stay the course? #ShareaCoke and tune in to to see how one group of friends makes the most of their last summer together.

Episode 4 Influencer Promotion

 

Big thanks to Coca-Cola for partnering with me on this video. Check out the final episode of One Last Summer here https://bit.ly/2uNhQMY! Part 1: https://www.youtube.com/watch?v=OqyEf7dMTrg SUBSCRIBE. it gives me self esteem►► http://bit.ly/1d6oaDj 🔔

 

Cast Specific Social Promotions

The true glue of her crew, Madison is outgoing, goofy, and above all, kind. This summer, she’ll be faced with the toughest decision of her life when she chooses whether to stay connected to her highschool sweetheart or leave her past behind. Tune in to One Last Summer every Monday to see how the story unfolds. Link in bio. #ShareaCoke
RJ can make friends with just about anyone, so it comes as a big surprise when he reveals that high school hasn’t always been easy. Grab a Coke and tune in to One Last Summer every week to watch RJ and his crew make the most of their last few months together. Link in profile. #ShareaCoke
 
 

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