The Aflac Duck Vs. The Gap Goat…but make it March Madness
The Aflac Duck is joined by some new G.O.A.T.s this March Madness basketball season, Coach K & Coach Dawn Staley. Coach K has recently retired and is enjoying the good life with his fellow G.O.A.T.s when The Aflac Duck’s greatest rival, The Gap Goat, rears his ugly (cute) head again. Take a trip to Coach K’s retired life as The Aflac Duck battles it out against his greatest foe once again.
Agency: Dagger
CD: Brandon Hampton
Lead ACD: Melanie Malone
Copywriter: Sam Fuller
Designers: Mandy Rahiya, Forrest Newton
ACD Art: Carmelle Kendall
3D Animator & Editor: Amario Andre, Cory Di Mino
Broadcast: Sitting Poolside with Coach K & Coach Dawn Staley
Broadcast: Coach K. & Coach Staley Go Birdwatching
Social Videos
This campaign is currently live and rolling out slowly. Check back for more updates as the season progresses!
Testing
Each client approaches broadcast differently, Aflac is more traditional when it comes to testing. For this project, we did photomatics for around 7 scripts. I was able to direct each scene for the animatics team to work their magic. Additionally, you’ll see that our talent changed from concept to production (for the better). Celebrities can have busy schedules and existing contracts that can cause hiccups along the way. Ultimately, our team was able to pivot and change our concept to be more impactful with our new GOAT.
Final Four OOH
Both the Men’s and Women’s championship games were in Texas this year. For each city, we took over OOH placements around the arenas as well as created custom bus wraps, trolly wraps, and even a digital Taxi hologram car wrap.
Behind The Scenes
