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AFLAC Summer Campaign: #DuckVibes

Whatever you’re manifesting this summer—new job, dream vacay, main character energy—Aflac’s here to make sure unexpected gaps in coverage don’t kill the vibe. Enter one of our silliest (and most cosmically aligned) social campaigns yet: a TikTok First activation serving up out-of-this-world #DuckVibes.

We took to the stars with astrology-inspired content and gave the Duck a mystical makeover, all in the name of helping people feel a little more seen—and a lot more protected. Because even when life gets chaotic, Aflac’s got you. Just don’t forget to charge your crystals.

TikTok Content

By going all-in on TikTok, Aflac tasked us with tapping into the niche (and let’s be honest, weird) minds of the average TikTok user. Below you’ll find a few trends we managed to seamlessly weave the beloved Aflac Duck into—without ever feeling too “hey you, fellow kids?” Somehow, we even sold in the trippiest piece of work I’ve ever produced. Sit back, enjoy, and maybe… eat a mushroom? (Legally. And responsibly.)

Aflac Duck ASMR TikTok

Zodiac Aesthetics TikTok Series

Aesthetic videos run deep on TikTok—whether you’re on BookTok, TravelTok, or SportsTok, the goal is to capture a vibe or tell a story without saying much at all. Naturally, the Aflac Duck wanted in. So, the duck got elemental with the zodiac signs and inserted himself right into the AstrologyTok universe—vibey visuals, cosmic energy, and all. Think you can spot him among the stars?

Duck Frequencies TikTok Series

Ever find yourself deep in a late-night TikTok scroll spiral? Same. Luckily, the Aflac Duck is here to help you wind down with some peaceful, end-of-day zen. Check out these Duck Vibes and feel instantly calm… or at least mildly relaxed. (That’s what Google said would happen, anyway.)

Aflac Duck Manifestation Cards TikTok

This TikTok wasn’t produced—it was simply manifested into existence. One minute it didn’t exist, the next it was fully formed, like some kind of cosmic fever dream. Zero planning. Zero logic. Just ✨vibes✨ and the Duck’s raw manifestation power.