AFLAC Summer Campaign: #DuckVibes

No matter what you’re manifesting, Aflac can help make sure unexpected gaps in coverage don’t get in the way. This summer, Aflac is taking to the stars and serving up some seriously good #DuckVibes with a groundbreaking TikTok First campaign.

Press: Ad Week, PR Week, Ad Exchanger

Agency: Dagger

ACD: Melanie Malone

Copywriter: Derek Lawler

TikTok Content

By going all-in on TikTok, Aflac tasked us with tapping into the niche and albeit, weird, minds of the average TikTok user. Below you’ll see a few different trends we were able to seamlessly fit our beloved Aflac Duck into without feeling too “hey you fellow kids.” And somehow, we managed to sell in the trippiest piece of work I’ve ever produced. Sit back, enjoy, and maybe eat a mushroom.

Aflac Duck ASMR TikTok

Zodiac Aesthetics TikTok Series

Aesthetic videos are something you can find within every subset of TikTok, from BookTok to TravelTok to SportsTok, the idea is to encompass a feeling or tell a story. Well, the Aflac Duck decided to get Elemental with the zodiacs and of course insert himself in the mix. See if you can find him on AstrologyTok.

Duck Frequencies TikTok Series

Ever find yourself scrolling through TikTok for hours before bed? Well, the Aflac Duck is here to help you close out your night with some peaceful zen. Check out these Duck Vibes and you’ll find yourself feeling instantly calm, or at least that’s what google told us.