Ball Canning Microsite
For Ball’s summer campaign, the goal was simple: inspire annual canners to break out the jars one more time. Through the “Proudly Homemade” campaign, we launched a microsite filled with fresh content to celebrate the joy of preserving summer’s best flavors.
I creative directed the project from concept to launch, and also took on photography and styling, capturing 17 recipe photos and 4 recipe videos that brought the homemade spirit to life. Styling tabletop shoots is one of my favorite parts of the job, I love obsessing over the little details, playing with textures, and finding the perfect way things fall in frame to make every shot feel warm, inviting, and just a little bit magical.
View the site live here: https://ballhomecanning.com/
Ball “Proudly Homemade” Summer Microsite Campaign
Strawberry Honey Butter Video
Smoky Sweet Barbecue Video
Fire Roasted Tomato Peach Salsa Video
Caramel Apple Coffee Jam Video
Photography & Styling
-
Agency: Utöka
Food Styling: Rachael Mills
UX/UI Design: Giles Dickerson, Robb Bennett
Client: Newell Brands - Ball