Allergan Aesthetics

2021 Allē Consumer Campaign

After launching its consumer rewards program Allē in 2020, Allergan Aesthetics was ready to show off its fresh new look—and we delivered with a bold, beauty-forward campaign.

As a huge skincare lover, this project was an absolute dream. It had everything: beautiful people, an editorial-style aesthetic, and a focus on one of my favorite spaces—skincare (with a strong side of injectables).

Also, as a certified mood board enthusiast, this was some of the most fun I’ve ever had crafting, styling, and art directing the boards that shaped the look and feel of the entire campaign. We created a suite of content—broadcast, OLV, social cuts, and a custom photoshoot—that brought Allē’s elevated brand to life in the most flawless way possible. Like, glowy skin, perfect lighting, chef’s kiss with a lip filler appointment kind of flawless.

Agency: Dagger
CD: Melissa Withorn
ACD: Melanie Malone
Writer: Adia Betts
Sr.AD: Rachel Platner