Vredestein Tires Canadian Launch
Vredestein is a well-known luxury European Tire Brand with a specialty in premium tires for a variety of vehicles, including bicycles. With their expansion into North America, Canada was one of the first stops to grow and show off their new visual identity. Gearing our :30 spot towards a Canadian demographic, we created a :30 spot as well as sold in a media takeover in the Canadian Times Square equivalent, Yonge Dundas Square.
AGENCY: Dagger
Creative Director: Melanie Malone
Art Director: Jailyn Eastley
Copywriter: Chris Arrison
Canadian Launch :30
Downtown Takeover
OOH Creative
