Creative Director | Art

Vredestein Tires

Vredestein Tires

 

Vredestein Tires Canadian Launch

Vredestein is a well-known luxury European Tire Brand with a specialty in premium tires for a variety of vehicles, including bicycles. With their expansion into North America, Canada was one of the first stops to grow and show off their new visual identity. Gearing our :30 spot towards a Canadian demographic, we created a :30 spot as well as sold in a media takeover in the Canadian Times Square equivalent, Yonge Dundas Square.

AGENCY: Dagger

Creative Director: Melanie Malone

Art Director: Jailyn Eastley

Copywriter: Chris Arrison

Canadian Launch :30

Downtown Takeover

OOH Creative