Vredestein Tires Canadian Launch

Vredestein, a luxury European tire brand known for premium performance (yes, even for bicycles), made its move into North America—and Canada was one of the first stops. To mark the launch and flex the brand’s new visual identity, we created a :30 spot tailored specifically for the Canadian market.

To take things up a notch, we also secured a full media takeover in the Canadian equivalent of Times Square: Yonge-Dundas Square. Big tires. Big visuals. Big maple energy.