Kelley Blue Book

Fork in the Road: Drive & Dine Guide

What if the brand known for car expertise expanded into food expertise? This idea started as a simple “what if” and grew into Kelley Blue Book’s first-ever editorial food guide.

The Drive & Dine Guide celebrates the best bites on the road, from drive-thru staples to roadside legends, pairing the cars that get you there with the food that fuels you. Through social storytelling, influencer partnerships, and an interactive microsite on KBB.com, the program connects car culture with food culture in a way that feels playful, unexpected, and distinctly KBB.

What began as a spark of curiosity became a multi-year platform, complete with influencer-led awards, gamified app integrations, and a growing content ecosystem. Because if 1 in 5 meals is eaten in the car, KBB should be part of that conversation.