This is Jack’s Country

Jack’s is a regional drive-thru chain rooted in Southern pride, known for its comfort food and bold personality. The This Is Jack’s Country campaign celebrates that heritage through a year-round rotation of broadcast and social LTOs that blend community, rivalry, and unmistakable Southern flavor.

I creative directed several of these seasonal pieces, combining my tabletop and food-shoot background with Jack’s storytelling voice. Recent work includes The Coaches Burger spot featuring Alabama’s Kalen DeBoer and Auburn’s Hugh Freeze, a Breakfast Meal Deal, and fall promos for Wings and Homemade Biscuits, each crafted to capture crave-worthy food moments and the heart of Jack’s Country. (Can I get a Roll Tide?)