Creative Director | Art

AJC | Atlanta Journal Constitution

The Atlanta Journal Constitution

AJC | For The Greater Atlanta

Our team was tasked with relaunching the newly branded AJC—not just as a news source, but as a reflection of the city itself. The goal? Put the soul and substance back into the AJC by capturing a unique, authentic POV of Atlanta the city—its culture, its people, its voice.

This campaign was all about showing that the AJC isn’t just reporting on Atlanta—it’s rooted in it. For the greater stories. For the greater community. For the Greater Atlanta. For All Y’all.

Broadcast: “For The Greater Atlanta” :60s

Broadcast: “For The Greater Atlanta” :30s

OOH

Social

Brand Photography

Behind The Scenes

    • Agency: Dagger

    • CD: Melanie Malone

    • Art Director: Jailyn Eastly

    • Copywriter: Steven Ashford

    • Designers: Mandy Rahiya, Mariana Silva

    • Content Creator: Zae Jordan