AJC | For The Greater Atlanta
Our team was tasked with relaunching the newly branded AJC—not just as a news source, but as a reflection of the city itself. The goal? Put the soul and substance back into the AJC by capturing a unique, authentic POV of Atlanta the city—its culture, its people, its voice.
This campaign was all about showing that the AJC isn’t just reporting on Atlanta—it’s rooted in it. For the greater stories. For the greater community. For the Greater Atlanta. For All Y’all.
Broadcast: “For The Greater Atlanta” :60s
Broadcast: “For The Greater Atlanta” :30s
OOH
Social
Brand Photography
Behind The Scenes
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Agency: Dagger
CD: Melanie Malone
Art Director: Jailyn Eastly
Copywriter: Steven Ashford
Designers: Mandy Rahiya, Mariana Silva
Content Creator: Zae Jordan