COCA-COLA PRESENTS: ONE LAST SUMMER
For Coca-Cola’s Share a Coke campaign, we took a fresh approach with “Share a Coke, Share Your Story”—a social-first docu-series aimed at a teen audience. The concept? Follow a group of best friends as they share one unforgettable summer together before heading off to college. Think real emotions, real connections, and of course, real Cokes.
As a mid-level art director, I worked closely with a reality TV production company to bring this series to life—from casting to creative direction—and spent 18 days straight on set in Plainfield, Illinois (shoutout to small-town diners and endless coffee). It was an incredible crash course in branded content, production, and the art of reality casting. I came away with a deep understanding of how to tell authentic stories within a brand framework—and a newfound love for the beautiful chaos of production life.
Episode Teasers
Each week, we dropped a short teaser to build hype and keep the story rolling—driving anticipation (and views) for the next episode in the series. It was all about keeping our audience engaged, invested, and coming back for more.
Episode 1: Madison
Episode 1 Influencer Promotion
Episode 2: RJ
Episode 2 Influencer Promotion
Big thanks to Coca-Cola for partnering with me on this video. Check out the second episode here https://bit.ly/2uaEoab and make sure to watch the third episode next week!
Episode 3: V
Episode 3 Influencer Promotion
Big thanks to Coca-Cola for partnering with me on this video. Check out the third episode here https://bit.ly/2myeYPE and make sure to watch the final episode next week!
Episode 4: Alan
Episode 4 Influencer Promotion
Big thanks to Coca-Cola for partnering with me on this video. Check out the final episode of One Last Summer here https://bit.ly/2uNhQMY! Part 1: https://www.youtube.com/watch?v=OqyEf7dMTrg SUBSCRIBE. it gives me self esteem►► http://bit.ly/1d6oaDj 🔔
Cast Specific Social Promotions
Series Snap Ads
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Agency: Havas
Copywriter: Madeline Adams
Jr. Art Director: Lauren Sanders
Client: Coca-Cola