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The Aflac Duck Vs. The Gap Goat
This college football season, the Aflac Duck faces his ultimate rival yet: The Gap Goat. The Goat represents gaps in medical coverage left behind by health insurance companies. With Aflac supplemental health insurance, they help pay you directly and close that gap.
Introducing our favorite waterfowl’s least favorite four-legged friend has opened up a whole new world—or dare I say, farm—for Team Aflac to play in.
Social Teaser: The Gap Goat Reveal
Broadcast: “Arrival”:30s - The Gap Goat Reveal
Broadcast: “The Stadium Worker” :30s
Broadcast: “The Treadmill” :30s
Coach Prime Social Post
The Aflac Playbook Social Campaign
The best way to avoid the gap in insurance coverage is to stay prepared. And who knows preparation better than a Hall of Fame player, a Hall of Fame coach and the Aflac Duck? No one, that’s who! To help prepare college football fans beat the gap, these greats are giving you a look into the Aflac Playbook.
Aflac Arcade Social Game
The Aflac Duck’s long-awaited entry into video games finally arrived with Aflac Arcade’s The Duck Jump, an easy yet addictive tap-and-play challenge from Giphy Arcade. This was the first of three Giphy games rolled out over the college football season starring The Aflac Duck and The Gap Goat. All Aflac Arcade games can be played at any time via IG story highlights at @AflacDuck on Instagram.
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Agency: Dagger
CD: Brandon Hampton
Lead ACD: Carmelle Kendall
ACD Art: Melanie Malone
Copywriter: Sam Fuller
Animator & Editor: Amario Andre, Cory Di Mino