Creative Director | Art
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#RefreshTheFeed


COCA-COLA WORLD KINDNESS DAY

#REFRESHTHEFEED

On the weekend of November 9th, 2018, Coca-Cola wiped all of its social channels clean—every post, every photo, gone. The feeds went dark, and people took notice. Four days later, on World Kindness Day, we launched #RefreshTheFeed—a campaign designed to cut through the internet’s usual noise with messages of optimism, kindness, and connection.

At a time when the online world felt especially bleak, Coca-Cola used its platforms to share the kind of content we actually want to see: a little light, a little joy, and a reminder to look for the good. Something to #RefreshTheFeed—and maybe even refresh us, too.

Awards: 2019 Webby Award

Going “Dark”

On November 9th, Coca-Cola changed their social media avatars to a cryptic symbol that had everyone talking about and questioning what was going on with their social.

 
 
 

Social Takeover

On World Kindness Day, Coca-Cola’s social platforms were flooded with 99 unique designs of optimism, filling the world’s feeds with happiness.

Instagram

 

Facebook

 

Twitter

@CocaCola

 

@RyanSeacrest Partnership

 

Case Study

Personal Designs

Times Square Billboard

On World Kindness Day, our #RefreshTheFeed billboard went live encouraging viewers to check out the trending hashtag featuring our new uplifting designs.

Media

    • Agency: Havas

    • Copywriter: Madeline Adams

    • Jr. Art Director: Lauren Sanders

    • Client: Coca-Cola