Press: Adweek | MarketingMagazine | Social Somosa | New House | SocialMedia.org | BizJournal | Canvas8 | Newz Worthy
#REFRESHTHEFEED
On the weekend of November 9th, 2018, Coca-Cola wiped all of its social channels clean—every post, every photo, gone. The feeds went dark, and people took notice. Four days later, on World Kindness Day, we launched #RefreshTheFeed—a campaign designed to cut through the internet’s usual noise with messages of optimism, kindness, and connection.
At a time when the online world felt especially bleak, Coca-Cola used its platforms to share the kind of content we actually want to see: a little light, a little joy, and a reminder to look for the good. Something to #RefreshTheFeed—and maybe even refresh us, too.
Awards: 2019 Webby Award
Going “Dark”
On November 9th, Coca-Cola changed their social media avatars to a cryptic symbol that had everyone talking about and questioning what was going on with their social.
Social Takeover
On World Kindness Day, Coca-Cola’s social platforms were flooded with 99 unique designs of optimism, filling the world’s feeds with happiness.
@CocaCola
@RyanSeacrest Partnership
Case Study
Personal Designs
Times Square Billboard
On World Kindness Day, our #RefreshTheFeed billboard went live encouraging viewers to check out the trending hashtag featuring our new uplifting designs.
Media
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Agency: Havas
Copywriter: Madeline Adams
Jr. Art Director: Lauren Sanders
Client: Coca-Cola